Is there a trick to creating videos that grab your audience’s attention FAST?
If you’re a network marketer looking to conquer social media and use the unlimited power of the internet to share and grow your business online, you’ve probably noticed a few things already.
First of all, everybody and their uncle is out there posting stuff 24/7 – battling each over the three F’s – Friends, Followers, and Fans. Second of all, posting videos is their weapon of mass domination.
So lets zero in on video…why video?
Because video is hands down the #1 way to gain authority, build trust, and create curiosity. In other words, making videos is a great way to attract more customers and reps into your business – fast.
However…
Videos only work if people watch them, right?
This means that just creating videos is not enough. The real trick is creating videos that people will watch (until the end).
And the problem with that is, you’ve only got 7 seconds to make sure they do. Because, sadly, that’s about the attention span of us average humans today.
Otherwise…your prospects keep scrolling and scrolling and scrolling.
So, in order to help you (and me) make videos that actually convert the 3 F’s, I found an amazing blog post that I wanted to share with you here today.
According to Kate Mcshea, at katemchea.com (check out the full post here)…
Most network marketers screw all of this up.
But, the good news for us is:
“There are four li’l tweaks you can make to the first 7 seconds of your videos
That’ll grab your viewers attention, hook them in, and give them NO CHOICE but to stay tuned into your product demonstration, watching with rapt attention, and ultimately asking how they can learn more about where to get your product.
These four simple tweaks are part and parcel of what I like to call the “7-Second Hook Formula.””
Ready?
How To Create Videos That Grab Your Audiences Attention In 7 Seconds So You Can Get More Leads & Sales – With 4 Tweaks
#1: The Interrupt
Remember, people are only thinking about what’s in it for THEM. (WIFM)
So the interrupt is about focusing on THEM in the first 5 -7 seconds.
“Here’s one of the easiest ways to interrupt your viewer…
Ask a question that creates curiosity, fear, or implies a benefit.
Here are a few examples…
- “Are you eating any of these 3 foods that virtually guarantee you’ll struggle with losing weight?”
- “Is your retirement savings at risk?”
- “What’s the secret to keeping crow’s feet at bay (year after year)?”
- “Can this medical breakthrough turn back the clock and make you look 20 years younger?”
- “Do you want to discover the weight loss secrets of the world’s top supermodels?”
If you’re targeting the right audience with your videos, then your interrupt will give them no choice but to stop scrolling, continue to watch the rest of your video, and comment below to find out more info from you.”
Movin on…
#2: The Introduction
Keep it short & sweet.
“#1 – State your name and where you’re coming from.
“Hey I’m Kate McShea coming to you from _______ (whatever city and state you live in)”
#2 – State your name and build quick authority.
“Hey I’m Kate McShea and I’m (speaker, author, coach, trainer, top earner in the ________ (whatever niche you’re in)””
#3: The Call to Action
“Especially with product demonstration videos, this is where most people get it all wrong.
Most people leave their “call to action” (which tells your viewer what to do next) until the very END of the video.
In a 7-second hook video, though, you want your CTA to be within the first 7-10 seconds if you can squeeze it in.
This gives all your impulsive buyers a chance to take action faster.
Some examples of a call to action are…
- “Drop me a comment below if you’d like to learn more”
- “Please like and share this video if you get the value”
- “Tag a friend if you think they can benefit too”
- “Shoot me a message to learn more”
- “Question: do you prefer A, B, or C?”
Your call to action doesn’t have to be long, but it does need to be strong, commanding, and descriptive so your viewer knows what to do next.”
Finally…
#4: The Expectation
By toying with a person’s curiosity, offering an expected benefit, or shining a spotlight on someones fear, you can help ensure your viewer will stick it out till the end of your video.
This is called setting expectations.
“You’re essentially giving them a “heads up” on what they’ll see next, so they’re less skeptical.
Here are some examples of how to set clear expectations in your videos…
- “In the next 4 minutes I’ll share with you how to lose 10 lbs in 7 days by eliminating 3 foods you may not even realize are making you actually gain weight”
- “You’ll get my 4 best wealth preservation and growth tips to help you keep your financial future on track”
- “You’ll learn about the 3 key ingredients all “brand name” skin serums lack in proper combination, which keeps them from properly hydrating your skin and maintaining its youthful, firm elasticity
When people know what they’re going to see, hear or learn next, they’re less resistant and curious to find out more.”
Powerful!??
Some extra advice from Kate:
“This “7-Second Hook Formula” is ONLY for the first 7 seconds of your videos
Ideally, your presentation will be between 5-10 minutes long and will create enough curiosity about your product, and desire to get the type of results you’ve described, to get your viewers to take action by reaching out to you to learn more.”
Where do you go from here…
I hope you found some of Kate’s insight and examples helpful! Remember to come back to this post when it’s time for you to create your next video. (make sure it gets watched!:))
I also want to leave you with something else…
It’s free training I found on how to do Facebook Lives. Facebook Live Videos are a great way to engage your audience, demo your products, and to present your opportunity in numbers. (if you do them the right way)
So CLICK HERE to get your free Facebook Live video training and PDF. And start getting more customers and partners for your business faster.
see the original post by Kate Mcshae The “7-Second Hook Formula” to Capture Your Audience’s Attention and Get Them to Take Action—in Seven Seconds or Less!
