Excited to learn how to build your network marketing company online?
Would that benefit you?
If Yes…
Then play along with me for a quick second here. I’d like to ask you 3 questions. (Agree or Disagree?)
1 – AGREE or DISAGREE?
Social media is a smarter and simpler way to reach out to more people – every single day – so you can sell more products and enroll more reps? (vs. what you’re doing right now)
Take a second to think about that. 1,2,3…Ok…
I think we can all agree on this. Think about the billions of people from all over the world – your perfect prospects – who you can access in seconds…just by opening your Facebook account.
2 – AGREE or DISAGREE?
Many home business owners fail to build their network marketing business online because they focus all of their energy on doing the wrong things?
I think we can all agree on this as well. Most home business owners carry-over the wrong approach when moving their business offline to online.
Most biz owners think they can just copy & paste their companies link all over social media, or IM friends and “like-minded” people, and expect instant signups. (I’m sure your Facebook messenger has been a victim of this)
This is why most biz owners fail online, they don’t have the right psychology…which brings us to my last question for you.
#3 – AGREE or DISAGREE?
We are naturally drawn to those who we believe are in the best position to help us get what we want?
Sure! we can all agree here. Don’t you always show up to your companies events to hear “the top earner” speak from the stage? Yes.
Because you want what they have! (and you want to learn all of their secrets)
So by now, I’m sure you’re wondering what all this has to do with posting on social media, right?
See the #1 trick to getting more people to talk to online (and where most people get it all backward) – is getting people to actually hunt you down – not the other way around.
In other words, you have to know how to “attract” people to you.
And there is no better way to do that than to create social media posts that create curiosity and put you in the position of authority.
So how do we do this?
Well, I found the perfect person to teach us all about this. Her name is kate Mcshea. Kate is a highly successful 6-Figure business owner and coach. She is who I go to 100% of the time to learn this stuff.
And you can go straight to the post I’m “stealing” the below info from by clicking right here, right now:)
But if you want the quick rundown of Kate’s 6 Power Posts right now…please read on.
Firsts Here is an overview of Kate’s Key Elements Of A Power Post:
Watch how by posting in this specific way creates curiosity, authority, relationships, and builds trust.
- Clear on its purpose (yes each post has a different purpose)
- Causes your prospect to take action
- Creates interaction
- Give your data to collect and inspect (the most important part)
- Gets the conversation started
- Begins positioning you as someone your prospects want to continue to interact with
Power posting is meant to be what social media is all about (being social).
Here is Kate’s test to keep you on track…
The Power Post Test
In order to see if your posts pass the power post-test, they need to check off the following. You are power posting IF your posts are:
- Likable
- Sharable
- Comment worthy (Quality comments)
- Make someone feel something
- Make a meaningful connection
- Make your prospect say to their friends “You’ve got to follow ________”
Tip: The Best Power Posters Are The Best Data Collectors
“Think of it this way. Each post you do gives you some sort of data. Sometimes your data is that you didn’t get a lot of attention from that one post (so you’ll know not to post something like that again).
Other times, you’ll gain information on your prospects deep fears and desires. Having that kind of data is what makes your connections and ability to close more people much easier.
Once you start looking at your posts as ways to collect better data to have better conversations long term with your prospects…”
6 “Power Posts” & Get More Likes, Shares, & Comments On Social Media
Power Post #1…Questions & Opinions.
“What’s the purpose of questions and opinions posts?
- Data collection (get pains, struggles, dreams, desires, help)
- Get in on how they REALLY feel
- Help them feel needed
- Collect data on new content topics
Example:
- What do you think is the #1 reason people have trouble following a diet?
- Tip: When you ask “What do you think”, people will typically respond with a personal experience. You get insider info in a way where people feel safe commenting without spilling the beans that they are the ones who can’t follow a diet and find themselves hoovering bags of potato chips on the weekends.
- What’s your favorite way to get info online? Video, Audio, Article, Other (Please comment in and tell me)
- Tip: People love to share what works for them! Plus you get to then deliver your content in a way your people like.
- In your opinion, what drives people more to take action? Fear or Vision? And why?”
Power Post #2…Breaking News Posts
“What’s the purpose of Breaking News posts?
- Share something new
- Get the word out
- Create curiosity
- Re-launch your company
- Promote to a new group, project, training you’re opening
The Breaking News posting formula
- Announce: Share your excitement!
- Background: Share the details on what you’re excited about
- Call to Action: Tell them what to do next to get further details”
Power Post #3…Vulnerability
“What’s the purpose of Vulnerability posts?
- Creates honesty
- Shows you’re a human being
- Authenticity and vulnerability instantly create a connected bond between you and your prospects
For example, I had a need to share some major mistakes I made in business so my followers could avoid those mistakes too.
I decided to do a Facebook live to share my thoughts.”
Power Post #4…Lifestyle
Remember, most people want to live their life vicariously through YOU (even if you think your life isn’t worth sharing just yet).
“What’s the purpose of Lifestyle posts?
- Sprinkles what you’re up to without selling
- Creates curiosity
- People love stalking what others are up to
- Sprinkle in your business and travels without promoting your products
- Let’s people get to know you
This is a great example of how to sprinkle in your lifestyle while still talking about what you do.”
Power Post #5: Fill In The Blank
“What’s the purpose of Fill In The Blank posts?
- Creates flexibility
- Gives you data for content you can create in the near future
- Uncovers fears, dreams, desires
Examples:
- Freedom to me means _____________
- The first thing to kick off my morning is _____________
- ________________ inspires me.
- If I could have one superpower it would be ___________. (Yes, it’s a good thing to have some fun with your fill in the blanks every once and a while too ;))
- The best thing I ever did in my life was _______________
By leaving something open-ended, people feel the freedom and flexibility to speak truthfully. And with that truth comes an instant bond with you. Bravo to you!”
Power Post #6: Celebrations
“Because a life that’s well lived is meant to celebrate…
What’s the purpose of Celebration posts?
- Acknowledgment
- Helping others enjoy their journey
- Tracks long term progress
- Creates a connection to you and their success
- Shows you care
There are shoutouts, recognition posts, congratulation posts that can start this way…
I’m so proud of ________! They just _________ and I’m so honored to be connected and on this journey with them. Congrats ________!
Or I never thought I’d be able to ________. I’m so grateful for my coach/mentor/upline who helped me to ______________.
These posts are always great to give someone an extra boost to show some love, but my favorite celebration posts are…”
Small Win Alerts: These are posts tracking and showing your small victories (baby steps) on your business journey. Doing this gives your audience a reason to follow you and positions you as the authority in their eyes.
It’s vital you post your journey. Because no matter how small an accomplishment of yours might be, even if you think it’s “no big deal” – remember, it could be a huge first step to your audience.
So there you have it! Kate Mcshea’s Power Posts for getting more likes, shares, and comments.
I hope this will help you too!
And if you’re thinking to yourself right now that you haven’t had much success building your business online yet, and you don’t have anything of value to share with an audience yet, or you’re brand spanking new to online marketing…
..Feel free to check out a system I discovered that will quickly change all of that for you.
It will give you all the online tools and training you’ll ever need to get started building your network marketing company online.
It will allow you to have an immediate online presence.
It will also enable you to offer valuable online training to your audience so you’re instantly positioned as the “go-to” authority.
Hope you enjoyed this one!
